Thursday 26 June 2014

Creating a Landing Page That Converts

Anyone who has a business online is very well acquainted with the idea of how landing pages can benefit your business. There are number of options available to create a landing page and the most common ones that is used is do it yourself landing pages. If you are someone who is going to choose - do it yourself landing pages, you will realize that these landing pages are created without using a plugin and it can have many benefits. It will allow you to get started right away without installing, evaluating or understanding new tools or services.
Whenever you create do it yourself landing pages, you want people not just to visit it, but to take action when they visit. This is one of the best marketing strategies that you can use to promote your business online. Your squeeze page design should consist of –
  • Eye catching headline
  • Benefit that customers will get from your service
  • Call to action
  • Opt in form
Before you get all of these above mentioned things right, you must know who your target market is. It is important to know it because you need to create content accordingly and then it won’t be a waste. To analyze your market is another important step, but you need to know following answers before you do that –
  • Know what type of media your visitors like to use
  • Know how much time do they have? If they have time of read lengthy content or just something short.
Other than just focusing on the heading of the page, you should see if your page has something significant to offer to customers. You should really care of designing as well when it comes to increasing conversion rate through landing pages. Make sure you don’t use electric colors and always use pointers and captivating photographs to grab reader’s attention. Following these tips will help you turn your readers into subscribers.

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